Apps localization practices and market feedback on example of Gear S2/S3
Date & Time
Wednesday, May 17, 2017, 10:50 AM - 11:30 AM
Vitalii Vorobiov
Apps localization plays an important role in any product customer’s value. Localization is not only about creating interface in local language, but also in providing local content and services to the customer. This is one of the key factors when a customer decides to buy a device or not. To create a meaningful and useful application it is extremely important to be familiar with local market demands, customers’ lifestyle and national contexts. The goal is simple – to make life easier and comfortable by providing applications for everyday needs. The best way to achieve the goal is in collaboration with local content providers which deliver most popular services on the local market: finance, transportation, deliveries, discounts, etc. This session explains the importance of apps localization to increase consumers’ value of a product by the example of collaboration, developing and publishing localized applications for Gear S2/S3.
Location Name
Franciscan ABC
Full Address
Hilton San Francisco Union Square
333 O'Farrell Street
San Francisco, California 94102
United States
Session Type
Breakout Session
Session Presentation File